In these challenges, creators will be seen creating traditional looks using traditional Kerala saree (Kasavu) and the Mundu, making pookalam, eating idlis in a short period of time, and transforming from regular attire to Onam festive looks. Taking cues from the community-driven celebrations, Moj has incorporated some of the Onam-related activities and art forms into the challenges and lenses created, especially for the festival celebrations.Īs a part of the campaign, Moj has launched five interesting challenges – Malayalimanka, KeralaSreeman, VaaPookkalamIdam, EatAndWin, and TransformToOnam. Amidst the Covid-19 restrictions, the Onam celebration on Moj has been designed with #MojOnaghosham to reciprocate the madness around the physical celebration in Kerala.
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